Vintage Toronto Ads: Boosting Your Sox Appeal

Posted in the toronto(ist) by Jamie Bradburn on April 20, 2010 3:00 PM

Source: The Toronto Star, July 6, 1928.

Today’s ad proves that, while technology has relegated men’s garters to an aesthetic fashion decision from their one-time general usage, a bad pun is timeless.
Manufacturer Albert Stein & Company, in numerous ads during the early part of the twentieth century, boasted that “no metal can touch you” when you wore their garters. Comfort was always stressed to attract dubious fellows like today’s sad case; an ad from 1910 noted that “the fit is snug without shutting off blood circulation or furrowing the flesh.” Paris Garters were also touted as a great Christmas gift, as a 1939 ad for a boxed set illustrated:

He doubly appreciates receiving Paris from YOU. First he prefers Paris for its style, its quality and its utility. Second, and this is very important—he’s proud you’ve chosen THE BEST for him…Remember, Paris is priced no higher than imitations, but is always higher in quality than in price.

We suspect that our careless friend might not have had enough “sox appeal” to be on the receiving end of a gift that could have altered his destiny. He sat in his chair for several hours and pondered if it was simply sock issues that were his obstacle to dominance in the business world. Nobody seemed put off by his halitosis or the clucking noise he made when nervous or stressed. After taking stock of his situation, and determining that only eighty-seven different emotions seized him at any one time, he decided to launch a manufacturing firm dedicated to eliminating the scourge of sock droop from lazy dressers like him.
Additional material from the May 1910 edition of The Fra and the December 11, 1939 edition of Life.

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Disappointing: the Dead Scrolls exhibit at the ROM

Before I go on, I would like to state that I wouldn’t have been even able to see this exhibit, had it not been for the kindness of one of my building’s residents, who works as well as volunteers over at the Royal Ontario Museum (hereafter referred to as the ROM), and that because I’m extremely grateful for her gift, I will double my efforts in trying to remember what her name is so I can insert it in here.

Since the announcement that the ROM would be hosting the Dead Sea Scrolls: Words that Changed the World project back in January, I’ve been kind of curious as to what would be on display. After all, these were touted to be the most important archaeological discovery in human history.

Today, I got the chance to do so, but sadly I must tell you that the exhibit is just as big a disappointment in the end, as the Michael Lee Chin Crystal addition was when it was completed.

What should be credited however, is the marketing campaign, because only a true genius could sculpt such a phenomenal buildup for what was otherwise a lackluster and paltry display.

Of the 900 documents discovered in 11 caves around the Wadi Qumran between 1947-1956, maybe 20 scraps actually made the trip to Ontario, and none of them were the really important ones.


************** I’ve just gone back to the ROM site to check my accuracy, and in fact only 10 are on display right now, with another 10 to be put on display in October. ********************

Artifacts also on display, to help provide some historical groundwork for the time period in which the Scrolls would have been stashed away for purposes of safekeeping, were sparse, and the total number could have been put in just one of the glass cases found throughout the rest of the museum.

Aside from video presentations, thankfully made available in both of Canada’s official languages, no ROM staff were to be found to answer any questions, except when collecting your ticket at the start, or to pay for trinkets at the end, when exiting through the gift shop.

So, if you’re expecting to see something like this:


you’re going to be very disappointed.

In conclusion, there are DVDs available (ironically, also at the ROM’s gift shop) documenting the history and impact of this discovery. You’d be better off buying one, than wasting your time shuffling along with the crowds.

Best Movies of 1971


Bananas (1971), 82 minutes,
D: Woody Allen

Carnal Knowledge (1971), 97 minutes, D: Mike Nichols

A Clockwork Orange (1971, UK),
137 minutes, D: Stanley Kubrick

Dirty Harry (1971), 103
minutes, D: Don Siegel

Duel (1971), 90 minutes, D: Steven Spielberg

Fiddler on the Roof (1971), 180 minutes, D: Norman

The French Connection (1971),
104 minutes, D: William Friedkin

Get Carter (1971, UK), 111 minutes, D: Mike Hodges

Harold and Maude (1971), 90 minutes, D: Hal Ashby

The Hospital (1971), 103 minutes, D: Arthur Hiller

Klute (1971), 114 minutes, D: Alan J. Pakula

The Last Picture Show (1971),
118 minutes, D: Peter Bogdanovich

Macbeth (1971), 140 minutes, D: Roman Polanski

McCabe and Mrs. Miller (1971), 120 minutes, D: Robert

Nicholas and Alexandra (1971), 183 minutes, D: Franklin

Play Misty For Me (1971),
102 minutes, D: Clint Eastwood

Straw Dogs (1971), 118 minutes, D: Sam Peckinpah

Sunday, Bloody Sunday (1971, UK), 110 minutes, D: John


Why Remember?
We must remember. If we do not, the sacrifice of those one hundred thousand Canadian lives will be meaningless. They died for us, for their homes and families and friends, for a collection of traditions they cherished and a future they believed in; they died for Canada. The meaning of their sacrifice rests with our collective national consciousness; our future is their monument.

Heather Robertson, A Terrible Beauty, The Art of Canada at War. Toronto, Lorimer, 1977.

Canadians departing for active service in Europe during the Second World War, 1940.
(National Archives of Canada C-38723)

In remembering their service and their sacrifice, we recognize the tradition of freedom they fought to preserve. These men and women had faith in the future and by their acts gave us the will to preserve peace for all time. On Remembrance Day, we acknowledge the courage and gallantry of those who served their country.

Funeral service for Canadians at Bramshott during the First World War.
(National Archives of Canada PA 4850)

During times of war, individual acts of heroism occurred frequently; only a few were recorded and received official recognition. In remembering all who served, we recognize the many of willingly endured the hardships and the fear so that we could live in peace.

For the Fallen

They went with songs to the battle, they were young,
Straight of limb, true of eye, steady and aglow.
They were staunch to the end against odds uncounted,
They fell with their faces to the foe.

They shall grow not old, as we that are left grow old;
Age shall not weary them, nor the years condemn.
At the going down of the sun and in the morning
We will remember them.

They mingle not with their laughing comrades again;
They sit no more at familiar tables at home;
They have no lot in our labour of the day-time;
They sleep beyond Englands foam.

Laurence Binyon (1869-1943)

A Canadian soldier kneels at grave of fallen comrade in the United Nations Cemetery, Korea, April 1951.
(National Archives of Canada PA 128813)

The Poppy image is a trademark of The Royal Canadian Legion and is used with permission.

On this day…

On this day in 1897, The Sun in New York published its "Yes, Virginia, there is a Santa Claus" editorial in response to a letter
from eight-year-old Virginia O’Hanlon, who was troubled by friends’
claims that St. Nick didn’t exist. Francis Pharcellus Church‘s reply
read, in part, "Alas! how dreary would be the world if there were no
Santa Claus. It would be as dreary as if there were no VIRGINIAS. There
would be no childlike faith then, no poetry, no romance to make
tolerable this existence
." (